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Biotech Trade Shows:
Stamina, Me-too, or Failures

A View From Deutsche Messe's Biotechnica 2009

October 2009. Platforms for biotech industries in the United States and Europe fall quite apart, but needs to internationalise are the same on both sides of the Atlantic. While major American private organisers of biotech trade shows and conferences (e.g. Reed, Cambridge Healthtech Institute, Technology Vision Group, IBC USA Conferences / Informa) are looking for expansion, those in Europe (e.g. Deutsche Messe / DMAG, GL Events, Leipziger Messe) are rather building capacities in Asia than the States.

On the occasion of Biotechnica Hannover, B2Bioworld is closely looking at DMAG’s strategy, major European biotech trade shows, and their pricing schemes.

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