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(C) Wolf G Kroner 2010 - Stephan Ph Kuehne Being the Truffle Pig of Industries Worldwide

September 2010. The trade fair and conferences sectors are highly competitive. While most major service providers operate on local or regional levels, they are taking away market shares from global exhibition organisers. Deutsche Messe ranks among the five largest trade fair organisations worldwide, but it has been hit by global recession in 2008 / 2009.

Stephan Kühne, Member of the Board and responsible for finance, outlines Deutsche Messe’s strategies back to profitability and expansion plans beyond China and India. Taking Biotechnica as example Mr. Kühne describes how multiple expectations by exhibitors or visitors from rather heterogeneous industries can be managed. A show does not have to be big to successfully penetrate saturated trade fair and events markets.

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Article free of advertisement - 4 pages
- Includes Deutsche Messe’s financials 2007 / 2009 and its key trade fairs 2009
  (surface leased sqm, exhibitors, visitors), overview participations 2010
- Organisational breakkdown of Life Science Research Group (Verband der Diagnostica-Industrie / VDHG)

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