________________________________________________________________________________________________________________________________

(C) B2Bioworld 2013 - Dr. Jochen KoecklerRiding ahead demand in the trade fair industry

Jochen Köckler of Deutsche Messe AG about strategic assumptions and business in different parts of the world

August 2013. Digital services, investments into local fairgrounds, or temporary partnerships with competitors are but one answer to operate profitable shows. But, why is it European trade fairs find it so difficult to get a foothold in the U.S. market? Will German trade fairs be trapped in their Shanghai investments, when state-supported fairgrounds are finished at nearby Hongqiao? Is there a role for Biotechnica to enter the UK laboratory market with a local show? Does it suffice to have a presence at Moscow to tap business potentials in Russia?

In the interview Jochen Köckler, Executive Board Member of Deutsche Messe, one of the world’s largest trade fair organisations, exclusively shares with readers of B2Bioworld strategic assumptions about his industry. In addition, he details how Deutsche Messe will get back to sustainable profits after total losses of €47.4m ($63.1m; £40.8m) in 2010 and 2012 which are not going to be offset by operating profits of €31.8m ($42.3m; £27.3m) in 2011 and those in 2013.

If you like to read this article, you can purchase it now

Please notice, when purchasing articles you agree to B2Bioworld's Terms and Conditions

Read Now - Please select your license (Prices incl. 7% VAT)

Article free of advertisement - 7 pages

Full Company License enquire here

Back to section

Related Editorial Articles

Organising the exhibition and trade fair industry globally
Andreas Gruchow, President of Union des Foires International 2017 on to-do’s, challenges, and strategy

Mexican Reyes Brambila Cedes Furniture Show to Deutsche Messe

Prospects of Enzyme Engineering and Biofuels Markets in Russia
Vladimir O. Popov, Director Bach Institute of Biochemistry, Moscow and EU liason person

Turkish Chemicals Industry: Opportunities and Threats
Timur Erk, President of TKSD on re-building Turkey’s chemicals industry

Brazil needs to improve greater integrity in public service

Biotech Trade Shows: Stamina, Me-too, or Failures
A View from Deutsche Messe’s Biotechnica 2009. Includes pricing schemes and other key data of major biotech trade shows

Easier Access to Patent Claims Encoded in Chinese
EPO catalyzes innovation of global IP systems. Questions about Russia’s intentions.

Bio-based economy? What's in it for business?
An industry perspective and key trends in an emerging lead market

Smells of change in US coffee consumption
A survey by the National Coffee Associaton points to shortcomings on the supply side

Plant Genetic Engineering:”It’s not as simple as Yes or No!”
Nobel Prize winner Christiane Nüsslein-Volhard Warns of GMO-populism and researchers not standing up

Improving the IP System on a global scale: A view from Japan
Sadao Nagaoka, Institute of Innovation Research, and Chief Policy Adviser to the Japanese Government

Turkey’s Chemicals Industry in Search of Modernisation
Major Uncertainties Cloud Key Infrastructure Projects

Being the Truffle Pig of Industries Worldwide
Stephan Ph. Kühne, Member of the Board on Deutsche Messe’s strategies to increase profitability and outperform competition on a global scale

No Mercy with Violators of Corporate Compliance
Dr Rüdiger Scheitza, Member of the Board Bayer CropScience, and Labour Director

BIO 2009 failed to mirror biotechnology markets worldwide