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(C) Wolf G Kroner 2017 - Andreas GruchowOrganising the exhibition and trade fair industry globally

February 2017. Fake exhibition statistics, multiple needs such as digitization vs. traditional business approaches, heterogeneous stakeholders, opposite trends in economic policies: national protectionism vs. competitive cross-border trade, the exhibition and trade fair industry is facing major challenges. Andreas Gruchow, President of Union des Foires International (UFI) counters inquisitive questions by B2Bioworld about UFI’s course in 2017. What about regional lobby organisations such as EMECA in Brussels, or rivals such as the U.S. IEAA?

 

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