Lab Shows: Where Is the Core Community?
May 2023. Thirty years after Biotechnica, a lighthouse fair for the European biotech industries, Deutsche Messe (DMAG) substituted the show by Labvolution. B2Bioworld asked Jochen Köckler, CEO of DMAG about the reasons to be content with much less exhibitors, less rented space, less visitors, less international attendance. What is the strategy behind the decisions, what will be implemented, and what are the prospects.Reading time: 11 min
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