A major exhibitor weighs Pros and Cons of reaching target groups in 2015

© B2Bioworld 2016October 2015. Tobias Thiele, new Managing Director of the Köttermann Group compares two major shows of the laboratory industry in Germany this year. He has been actively involved as adviser to ACHEMA 2015 (DECHEMA Ausstellungs-GmbH) and LABVOLUTION (Deutsche Messe AG) where Köttermann manufactured and sponsored laboratory furniture designed by Institut für Technische Chemie, Universität Hannover (DE) for a showroom called “smartLAB”. Why spending considerable money to exhibit at more than one trade fair in the same country within the same year?Reading time: 3 min

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