De-risking the trade fair business

April 2023. Numbers of rented space, exhibitors, visitors are what count. The bigger the better. With this formula trade fair organisations have been serving their public shareholders for many years. However, pandemics, competition, and digital meeting opportunities impact the business. Jochen Koeckler, CEO of Deutsche Messe on lessons of lockdowns and de-risking strategies at home, in Brussels, China, and North America, as well as restructuring the trade fair business beyond his group. How profitable will it be?Reading time: 26 min

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