Yamaha’s Brazilian Flex-Fuel Bike

Years too late to re-program Honda Moto

April 2014. Yamaha launches its own version of a flex-fuel motorcycle in the Brazilian market years after Honda Moto. What are prospects of a Me-too motorcycle? Why does Yamaha arrive late with higher prices to a collapsed market? Herbert Diess of BMW argues for e-mobility. Will engineers betting on combustion motorcycles have the last laugh?

Includes technical view on internal combustion engines adjusted to ethanol mixes, an analysis of Brazil’s motorcycle market 2008 to 2013 (compared to other transport vehicles), and a tour de ronde passing DAFRA, TRAXX, Suzuki, Brasil & Movimento, Kasinski, Harley Davidson and others.April 2014.Reading time: 9 min

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