Defining The Exhibition Industry's Core Business Globally

February 2017 (updated March 2023). Fake exhibition statistics, multiple business models, heterogeneous stakeholders, national protectionism vs. competitive cross-border trade, the exhibition and trade fair industry are facing major challenges. Europe’s Union des Foires International (UFI) claims a global approach, so does the International Association of Exhibition and Events (IAEE) in the United States. What about EMECA’s role in lobbying? Andreas Gruchow, President of Union des Foires International (UFI) and Member of Deutsche Messe's Managing Board answers B2Bioworld’s questions about UFI’s course in Europe and beyond. Why South America’s and Africa’s exhibition industries neglect digitization. Includes data on major associations of the exhibition industry EU-US.Reading time: 13 min

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