(C) B2Bioworld 2011 - Günter von Au by Wolf G Kroner Resolving the Innovation Paradox

March 2012. How is the innovation paradox (Georges Haour) resolved?  In the exclusive interview with B2Bioworld Dr. Günter von Au, today Vice-Chairman of the Board, Clariant AG and past President of Süd-Chemie provides fresh background to the trade sale of his former company as well as an outlook on forging the new Clariant. What is the strategy in 2nd generation biofuels and why not biobutanol? What are the lessons from failed CHOREN? How can Clariant benefit from demand for electro-mobility outside the automotive industry? What about textile chemistry? In which markets proprietary battery technologies, for example those based on IP of Canadian Phostech Lithium and its partners, will be most competitive? Is DESERTEC an opportunity? How dependent is market success on government subsidies and a policy turn to renewable energies? Wolf G Kroner, Editor-in-chief of B2Bioworld talked with Dr. von Au who takes time to explain what is at stake and outlines his personal plans once resigning his chairmanship.

First published December 2011, updated March 2012

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