(C) Wolf G Kroner 2012 - Werner KlaffkeWerner Klaffke sets out to tackle the downside of Laptop and Lederhosen

October 2012. Werner Klaffke, former Director of Global Nutrition and Healthcare Platforms at Unilever London follows Prof. Josef Nassauer as Managing Director of Bayern Innovativ. His major mission is to support Bavaria’s businesses to embrace novel technologies enabling them to grow and to gain competitiveness. Dr Klaffke is a savvy technology expert, but not a politician. There are some key industries in the German Land of “Laptop and Lederhosen” which are underperforming and innovation-averse and have to be attracted to change.

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