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© Munic Security Conference 2018 Eric Schmidt (r) Kofi Annan (l)Google buys into European competitors' ecosystem

March 2018. Alphabet Inc. (“Google”) aims at two birds with one stone. The company needs more than ever goodwill of European policymakers and industry in order to counter the backlash against "America First" policies and growing public distrust in neutral platform operations by U.S. social media companies. Alphabet's second largest revenue stream comes from Europe, and here profitability of its "bets" critically depends on access to talent, infrastructures needed for autonomous transportation as well as a receptive environment for big data harvesting.

Mid-February Eric Schmidt, Alphabet's former Chairman and now Board Member participated in the Munich Security Conference (MSC). He joined Microsoft and Facebook in a wider charming initiative of the U.S. information industry targeting EU policymakers and influencers who are responding to cases of outright contempt for national or EU regulations, stateless operations of digital platforms, or tax evasion schemes. The move comes at a time when these companies are struggling with increased political pressure at home.

During his visit Mr. Schmidt also attended a ceremony to celebrate a partnership between Google's Bavarian © Wolf G Kroner 2018 Google last one to join the ecosystem Tech Center and the Technical University Munich. TUM rector Herrmann slipped into the exchange of courtesies repeated reminders that this collaboration is on an equal basis. The university acts for Google's bets as a door opener to an ecosystem which includes several of the company's strongest competitors.

You may access full live recordings of Eric Schmidt's intervention during MSC in YouTube or look up TUM press releases free of charge. However, if you like to get an independent assessment, deeper background or reactions to Google penetrating the "Isar Valley" you can read the article of B2Bioworld and purchase it now.

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